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Revamping the DJ website is tougher than I thought

DJ Lil Nicky at a tailgate in Reno

This might be more a critique of my motivation levels and less of my business ventures.

I’ve been sitting here looking at my (now complete) DJ website https://club.djnicky.net which is a near- carbon copy of the old site. I haven’t started my “official” site that is aimed to promote my private events side of the business. Certainly, I have an idea for what it should look like, but it’s hard to start from scratch sometimes.

What font should I use? Color scheme? Number of pages? Big home page or something short? And that’s just the style of the site. The bigger questions come from how much information I want to present. Some DJ companies will include pricing, some ask for form submissions, others still have packages at different tiers with set-rates. All compelling options, and, truly, I have not decided what’s best for me. I’ve been doing an hourly rate and it works great. That allows flexibility in pricing, equipment, and location, whereas package deals may require “add-ons” or surcharges for the same service. At the end of the day, it’s easier for the client to understand, and there’s not a “one-size-fits-all” solution for DJ (and client!) pricing schema.

Really, the only barrier to building the site is finding the time. I’ve got good reference material, ChatGPT has been talking in my ear with suggestions, and there’s no reason I have to change my pricing model to publish a new site. With each passing day there might be one more client that misses out or passes over my services because they can’t find me, or doesn’t think I’m a good fit (based on the existing site), or felt I wouldn’t play the music they want.

Those that have booked me I’ve implored to leave Google Reviews, and some do, but I don’t want to keep bugging the poor clients if they haven’t done it. I always include a note about that in my invoice, in the email containing the invoice, and any follow-up I have with them. I mean, if it’s a poor review, fine, but at least leave one.

It’s all about marketing though – same as job hunting – and I need to sell myself well. And perhaps get some more good photos of me in action.

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